E-commerce is the new trend of global market and
is already establishing world domination
with artificial intelligence and cryptocurrency and constantly evolving their
business functions in accordance with the needs of the market, with increasing
new inclination towards online marketing, brands must keep up with current
trend and advancements to propose in sales and market competition.
Mobile Commerce:
The days when buyers used outlets are long
gone, the increasing adoption of electronic commerce made commercial transactions
easy. The rapid growth of mobile commerce increased the demand for products
from an increasing mobile consumer base. The convenience of making transaction from
your palm without swiping the card or going to the stores is reaching new
heights with the growing range of wireless devices like smartphone and tablet,
moreover social media platforms introduced purchase buttons which makes it easy
for the user to make purchases from retailers through their social media site.
An the increasing advancements in sophisticated
application design and optimization of sites to make them mobile friendly for
easier viewing and rapid growth of wireless transactions is only making the
mobile commerce prosper.
Artificial Intelligence:
AI is beginning to embed into our every day
life, many e-commerce businesses is already using artificial intelligence to
understand the user and for better user experience. By creating customer
centric search algorithm, Retargeting potential customers and creating high
level of personalization among various devices.
And by providing virtual assistants, brand
use A.I to analyse customer behaviour to provide relevant and useful
recommendations across customers and delivering a more personal shopping
experience. Tech giants like Google, Microsoft and IBM are heavily investing on
A.I initiatives so A.I has the potential to become the next big thing in
e-commerce.
Cryptocurrency:
A Cryptocurrency is a digital asset designed
to work as the medium of exchange, investors are legitimately accept Bitcoin as
a long term investment and with the current trend of online transaction the
same thing can happen with Bitcoins, with the already powerful online trading
function and merchants and customers acceptance of cryptocurrencies can make
it lead the pack in near future. Businesses should adopt to trading in cryptocurrency before their competitors do.
Accurate Delivery:
A negative shipping experience has a huge impact
in business, nowadays consumer decides everything based on the overall user experience and how fast the product is delivered is a major factor in user
experience, a late or a unprofessional delivery can leave a bad taste in
consumers mind. Giants like Amazon, Google, Flipkart and Walmart are competing
with each other to satisfy the customer needs. So, it is evident to adapt to a
better shipping strategy in order to gain the market sales and the customer
loyalty which makes them regular and can invite new consumers to your brand.
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