If you think SEO is hard try getting a SEO Penalty but
once you have been hit with a penalty the consequences can be devastating, so
if you have been hit with a penalty have no fear as this post will help you to
recover from penalties to get you back on track.
1. Spam
Spam usually is a
inappropriate, irrelevant and repetitive messages being send to large number of
recipients online moreover pure Spam violates the guidelines of webmaster, most
organizations use scraped content or automated gibberish messages as an
spamming technique.
How to fix
To solve spamming
issues you need to identify the source and rectify it and make sure you use a
automated messaging system that has anti-spam functionality and submit a
reconsideration request after fixing the issue.
2. Cloaking
Cloaking is simple,
that websites which show information to Google but fail to show the same
information to the users will be penalized, even it occurs because of an
accident, Cloaking for any reason is a serious offence and this will get you
banned on sites like Google.
How to fix
The first step is to
identify what portions of your site are Cloaked and compare the content on your
webpage to content fetched from Google, resolve any variations or disparities
and remove any shady looking redirects.
3. Keyword stuffing
Keywords are
important but as the title suggests if you are stuffing your content with
keywords that is a serious offense and considered as a black hat tactic also a sabotages
the whole user experience.
How to fix
Look for hidden text
using css positioning, remove any hidden text and fix or remove any paragraphs
of repeated words without any context, try to avoid stuffing irrelevant
keywords in your site.
4. Values
Adding values to your
content can help in improving your SEO rankings, content that has no values
will rank lower, Google uses a mix of automated web crawlers as well as human
resources to identify if a content has any value so both the human and software
element work together to determine if you’re is valuable, there are several
ways to make sure that your content is valuable.
How to fix
Post relevant content
that is related to your business of the services you offer, remove any
unnatural or irrelevant links on your site as this is the main reasons of
degrading in rankings and finally your content should be informative, original
and plagiarism free.
If your website
affects with any of the above google penalties, you can contact 7 Stones
Digital and we are the best digital marketing company in Chennai who can help
you from getting out from penalties. Contact us now!
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