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How to Create a User Intent SEO Strategy




To improve the relevancy of a site it is essential to understand user intent SEO and how it impacts your site’s dynamics. All search including Google have placed or ranked a particular page or site based on what appears most relevant to the user. So, when a user searches a particular thing a content in relevant to the search appears at top. So to rank your website or content at top you need know the fundamentals behind SEO.

Understand the SEO.

Search Engine Optimization is a process of getting traffic from search results. So, you need to include keywords in your content to make your content visible when a user searches based on that particular keyword. But filling your content with keywords may sabotage your website rather than improving them.

Search intent can be segmented into two types, first a user is trying to find a particular information based on keyword, second a user is searching for a general information based on that topic, The latter type of user can be of great source to improve your site’s traffic.

Different types of user intent.
Everyone has a goal in mind when they search, also known as search queries these are the key to understand to boost SEO, Not everyone is looking to buy a product some they look for information and some trying to gather information about particular product to consider some more options. In order to create a user intent SEO strategy you need to head over to different types of user intent.

Informational search queries: This type of user needs additional information about a product or topic but they are ready to buy.

Navigational search queries: This type needs specific content to help them consider more options.

Transactional search queries: The user is seeking to buy a particular product and they are searching the best place to buy. They don’t want information they want product.

Curating content for one of these users is critical, for these you need to look at the keywords they use in queries.

Create content for user intent.

Google analytics is a tool useful to analyse how the user interact with your website. By creating your content with the right kind of keywords your content can climb up the ladder of digital cyberspace.

If your site is based on business make it transactional, if your providing information for the people make it informational and navigational. Think like the user do, how they search for a topic, what type of queries they use and most consequential don’t waste your users time, simplify the process of perceiving presented information.

When you understand how a user uses a search engine and what type of information they are hoping to find. Knowing the intent of user makes your online material top the ranking and help the users to find the relevant information and your site will be revered as valuable.

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