To improve the relevancy of a site it is essential to
understand user intent SEO and how it impacts your site’s dynamics. All search
including Google have placed or ranked a particular page or site based on what
appears most relevant to the user. So, when a user searches a particular thing a
content in relevant to the search appears at top. So to rank your website or
content at top you need know the fundamentals behind SEO.
Understand the SEO.
Search Engine Optimization is a process of getting
traffic from search results. So, you need to include keywords in your content
to make your content visible when a user searches based on that particular
keyword. But filling your content with keywords may sabotage your website
rather than improving them.
Search intent can be segmented into two types, first a
user is trying to find a particular information based on keyword, second a user
is searching for a general information based on that topic, The latter type of
user can be of great source to improve your site’s traffic.
Different types of user intent.
Everyone has a goal in mind when they search, also known
as search queries these are the key to understand to boost SEO, Not everyone
is looking to buy a product some they look for information and some trying to
gather information about particular product to consider some more options. In
order to create a user intent SEO strategy you need to head over to different
types of user intent.
Informational search queries:
This type of user needs additional information about a product or topic but
they are ready to buy.
Navigational search queries:
This type needs specific content to help them consider more options.
Transactional search
queries: The user is seeking to buy a particular product and they are searching
the best place to buy. They don’t want information they want product.
Curating content for one of these users is critical, for
these you need to look at the keywords they use in queries.
Create content for user
intent.
Google analytics is a tool useful to analyse how the user
interact with your website. By creating your content with the right kind of
keywords your content can climb up the ladder of digital cyberspace.
If your site is based on business make it transactional,
if your providing information for the people make it informational and
navigational. Think like the user do, how they search for a topic, what type of
queries they use and most consequential don’t waste your users time, simplify
the process of perceiving presented information.
When you understand how a user uses a search engine and
what type of information they are hoping to find. Knowing the intent of user makes
your online material top the ranking and help the users to find the relevant
information and your site will be revered as valuable.
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